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Black Dog VillageThis information on Black Dog Village was created by the Eagan Historical Society. It also addresses Fort Snelling, Prairie Schooners and Ferry Crossings and Working and Playing on the river.Sep 15, 2019
Firchow.pdf
Peter Firchow listed in 1980 Who's WhoJuly 9, 1980 Burnsville Current reports Peter Firchow of Burnsville, was named to the 48th edition of Marquis Who's Who in America... he has published four books, all dealing with literature and was director of comparative literature at the U of M for six years...Sep 14, 2019
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You belong here - 2019The City of Burnsville introduced its "You Belong Here" motto during the 2019 Fire Muster. Photo compliments of the City of Burnsville.Sep 13, 2019
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You Belong here introduced 2019The City of Burnsville introduced its "You Belong Here" campaign during the 2019 Fire Muster. Photo compliments of the City of Burnsville.Sep 13, 2019
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You belong here - 2019The City of Burnsville introduced its "You Belong Here" motto at the 2019 Fire Muster. Photo compliments of the City of Burnsville.Sep 13, 2019
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You belong here - 2019The City of Burnsville introduced its "You Belong Here" motto at the 2019 Fire Muster. Photo compliments of the City of Burnsville.Sep 13, 2019
belong_2.pdf
City of Burnsville unveils "You Belong Here" motto 2019September 9, 2019 Savage Pacer reports on the unveiling of Burnsville's "You Belong Here" motto.
By Christine Schuster cschuster@swpub.com Sep 9, 2019


You Belong Here Burnsville

Burnsville Mayor Elizabeth Kautz adopted the city’s official motto, “You Belong Here” at the Sept. 3 City Council meeting. Letters displaying the motto were unveiled at the entrance of Burnsville Civic Center Park during the city’s annual Fire Muster celebration Sept. 4-7.
Photo by Christine Schuster


BURNSVILLE — The city of Burnsville launched a new motto focused on inclusion at the annual Fire Muster festival last week.

Burnsville Mayor Elizabeth Kautz proclaimed the city’s official motto, “You Belong Here,” at the Sept. 3 City Council meeting. Four-foot tall letters spelling out the motto were unveiled at the entrance of Burnsville Civic Center Park during the muster Sept. 4-7.

Burnsville strives to be an inclusive place for its diverse residents and visitors, Kautz said during the proclamation. Continuing to “welcome new faces and businesses will further enrich our culture and opportunities for success,” she said.

The city heard feedback from over 1,000 residents, non-residents and community stakeholders in developing the messaging campaign, according to the city.

History of Fire Muster

The Fire Muster celebration started to take root in the late 1970s, when Roger Jackson, a Burnsville resident and fire equipment collector, began entertaining children each summer by displaying his equipment and organizing a small parade down Nicollet Avenue, according to the Fire Muster website.

The official city-wide celebration began in 1980.

The festival draws fire equipment from departments and collectors from throughout the Midwest. In 2004, the Fire Muster’s Fire Truck Parade was cited in the Guinness Book of World Records as the longest fire truck parade in the world with over 120 trucks.

Today, the festival is organized by a nonprofit corporation, similar to Savage’s Dan Patch Days.
Sep 13, 2019
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You Belong here introduced 2019Photo by John Gessner - Burnsville Eagan Sun/Thisweek News September 12. 2019 introducing Burnsville's new branding slogan.Sep 13, 2019
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You belong here - 2019Burnsville Eagan Sun/Thisweek News - September 12, 2019 reports on the unveiling of Burnsville's new slogan...

You Belong Here- by John Gessner Sept 12, 2019

Burnsville unveils new branding slogan

You Belong Here, the city of Burnsville announced last weekend, rolling out the slogan from a branding and marketing campaign aimed at wooing business and burnishing the mature community’s image.

The slogan was publicly debuted at the 39th annual Burnsville Fire Muster, where it was displayed in 4-foot letters at the entrance to the festival grounds in Civic Center Park.

The punchy message was stenciled and spray-painted throughout the grounds, where it was also geo-tagged on Snapchat.

The $195,000 branding campaign is part of a larger economic development and redevelopment plan the City Council launched last year. Its goals include improving the images of the city and Burnsville-Eagan-Savage School District 191, ensuring continued viability of Burnsville Center and the County Road 42 corridor, maintaining Burnsville’s status as a regional destination and continuing development in the Heart of the City.

You Belong Here is adaptable to multiple audiences, from longtime residents to would-be residents and businesses, said Marty Doll, the city’s communications and community engagement director.

“We definitely want the community to feel that sense and buy into this theme of You Belong Here,” Doll said. “It came out of a lot of community focus groups and surveys, so of course we want the internal community to see it and feel it and believe in it. But we also want to have a big focus externally, outside of Burnsville.”

The next step is working with consultant AE2S on a marketing plan, Doll said. Advertising in trade publications, on billboards and on Minnesota Valley Transit Authority buses are possibilities, he said.

The slogan will typically be paired with the city’s blue and green logo depicting water and trees, according to Doll.

Placement of the slogan on city structures and vehicles will be determined as they need replacing or upgrading, according to Doll. One giant platform — the Heather Hills water tower, Burnsville’s largest — will become available when it’s repainted next year, but officials haven’t decided whether to use the slogan, Doll said.

The city’s $195,000 contract with AE2S, a division of Advanced Engineering and Environmental Services, includes funding for marketing as well as brand development.

More than 1,400 people contributed to branding the process, AE2S said: 805 respondents to a digital survey, 30 people engaged for interviews and group discussions, 600 people who wrote on display boards or responded to questions at community events, and 20 Burnsville third-graders whose entries in the I Love Burnsville Week essay contest were reviewed.

A common theme among the responses is that Burnsville is a “beautiful city with many parks and green spaces,” an AE2S report said. “People enjoyed the opportunity to live in a greater natural environment (and) still be close to the amenities of the Twin Cities. This was most prevalent in ages 36-plus.”

Many in that demographic said they “felt safe” in Burnsville, a great city to raise kids, the report said.

“Another common response pointed to the diversity of the community,” the report said. “Many felt that diversity was a positive and added to the cultural richness of the community, especially those in the 26-45 age group.”

Other common themes were the need to improve “negative perceptions” of School District 191 and to improve the Burnsville Center area, the report said.

AE2S compiled a list of 40 possible themes based on community input. The list was narrowed to eight after review by a city team and to four with further review by AE2S and city staffers along with representatives of District 191, Experience Burnsville and the Burnsville YMCA leadership.

Among the four finalists, You Belong Here was the top choice in weighted ranked-choice voting by the project team and City Council members.

It was up to the City Council at an Aug. 13 work session to choose between You Belong Here; Community with Unity; Naturally Beautiful Uniquely Burnsville; and Community. Opportunity. Unity.

In earlier voting by the project team and council members, You Belong Here was the top choice in weighted ranked-choice voting.

At the work session, council members Dan Gustafson, Dan Kealey and Vince Workman backed You Belong Here.

It’s appropriate for a diverse city, where “we need to put the message out to people — if you live here, you’re family here. ... If you’re here, this is your home,” Gustafson said.

Workman said the slogan is “versatile, clean, simple,” with “a lot of emotional appeal.”

Mayor Elizabeth Kautz, absent from the work session, left word that she preferred Community with Unity.

Council Member Cara Schulz said none of the four excited her, and she’d go with the council’s majority choice.

“I am hopeful that the implementation brings up that logo and the tagline and makes me more whelmed, because I am under the whelm,” Schulz said.
Sep 13, 2019
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William and Bridget and later Pat and Mary Connelly farmAnother view of the original William and Bridget and later Pat and Mary Connelly farm, Highway 13. Photo 1999.Sep 13, 2019
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Minnesota Valley Transit AuthorityMInnesota Valley Transit Authority, 1999.Sep 13, 2019
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Earle ShoresEarle Shores near Earle Lake.Sep 13, 2019
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St. John the Baptist CemeteryThe sign at the entry of St. John the Baptist Cemetery, 1999, note the spelling error.Sep 13, 2019
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St. John the Baptist CemeteryA view of St. John the Baptist Cemetery, 1999.Sep 13, 2019
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Burnsville High School Senior CampusThe Diamondhead Mall became the Burnsville High School Senior campus.Sep 13, 2019
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Burnsville High School Senior CampusThe Diamondhead Mall became the Burnsville High School Senior Campus, photo 1999.Sep 13, 2019
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Crystal LakeDucks on Crystal Lake, 1999 view.Sep 13, 2019
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Earle LakeEarle Lake, 1999 view.Sep 13, 2019
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Burnsville BowlA view of the Burnsville Bowl from Highway 13, 1999.Sep 13, 2019
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Burnsville BowlExterior sign, Burnsville Bowl, 1999.Sep 13, 2019
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Abdallah CandyAbdallah Candy, County Road 42 in 1999.Sep 13, 2019
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Abdallah CandyAbdallah Candy, County Road 42 in 1999.Sep 13, 2019
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Abdallah CandyAbdallah Candy, County Road 42 in 1999.Sep 13, 2019
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Valley Ridge Shopping CenterValley Ridge Shopping Center sign, 1999.Sep 13, 2019
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Razors Edge Barbershop former Berrisford storeSide view of what was the original Berrisford Store in Burnsville, now the Razors Edge in Savage. Photo 1999.Sep 13, 2019
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Razors Edge Barbershop former Berrisford storeA 1999 view of the once Berrisford Store in Burnsville, now the Razors Edge Barbershop in Savage.Sep 13, 2019
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Mraz Center of Performing ArtsThe 2019 - 2020 Theatre Season at the High School.Sep 13, 2019
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Pat Connelly farmThe Connelly Market was on their property next to the Burnsville Bowl, photo 1999.Sep 13, 2019
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Pat Connelly farmThe Connelly's market, operated by the Pat Connelly family, next to their farm and also next to the Burnsville Bowl.Sep 13, 2019
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William and later Pat Connelly farmInitially the William and Bridget Connelly farm, Highway 13, last owned by their son Pat and wife Mary Connelly.Sep 13, 2019
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